Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

The purpose of this research is to examine the determinants coffee shop purchase intention. domain Starbucks, which brand ranked first in market. This study selects healthiness, hygiene, quarantine, ease app use, and environmental responsibility as candidates for antecedents For hypothesis testing, used a survey recruited participants using Amazon Mechanical Turk, carried out multiple linear regressions test hypotheses. number valid observations data analysis 474. It was found that intention positively influenced by use. However, identified nonsignificant attribute account Practical implications are presented management. outcomes contribute literature scrutinizing café customers’ with various attributes.